Meet Hasbro's Peteena, the Poodle in a Bikini

Greetings from the world of Peteena the Pampered Poodle!

She was born in 1966, a radical new doll produced by Hasbro, Inc.  

Sadly, she was discontinued that same year.

all the official Peteena outfits [click on any photo to see in photo mode]

both images above are from internet image searches, original sources unknown

Hasbro seemed to think they had a sure-fire hit on their hands; a character that would appeal to girls because of her trendy, cutting-edge fashion sense as well as her adventurous spirit.  She skis!  She dances!  She has smashing rain gear!  She is a student... perhaps in Paris!

On top of all that, she was the world's first anthropomorphic animal fashion doll.

 

press release introducing Peteena to stores, encouraging them to stock up

 

 

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But as with so many dolls that were ahead of their time (think: Blythe, Susie Sad Eyes, Kamar girls), she didn't catch on in a big way until long after her launch proved less than fruitful, and further production was cancelled.  "Peteena the Pampered Poodle" – also known as "Peteena the Poodle in a Bikini" because she was sold wearing a bikini beach outfit – has become a highly desirable vintage doll, sought by many doll collectors around the globe with a taste for the off-beat.

 the writer's own Peteena in the bikini outfit she came with

Peteena in her box                            graphic from back of box 

To quote the back panel of Peteena's box, "This Pampered Poodle wheels right in with the new look—strong and outspoken! a bit on the wild side!"  Stay tuned for a future post doing into more detail about each costume.