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Showing posts from October, 2018

Hasbro's drawings of Peteena

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the remnant of packaging that started it all Before I get to the packaging artwork, I want to digress for a bit to share the beginning of my personal journey into Peteena obsession, since it started with the above scrap of decorative packaging. My mom unearthed this panel from the packaging of the Peteena "Twinkle Toes" outfit while sorting through some forgotten boxes of stuff she'd saved, and in fact this piece of cardboard, separated from the rest of the package, had been turned over so the blank side could be used as backing for some other paper treasure in a plastic sleeve (my mom has been an aficionado of the "reuse recycle" strategy long before it had a name).  She slid everything out of the sleeve, turned over the cardboard, and... there she was !   My mom then put this panel in my special "pouch" (she has a row of fabric pouches hanging on a wall where she stashes things for me and my siblings as she finds them, so whenever we v

Meet Hasbro's Peteena, the Poodle in a Bikini

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Greetings from the world of Peteena the Pampered Poodle! She was born in 1966, a radical new doll produced by Hasbro, Inc.   Sadly, she was discontinued that same year. all the official Peteena outfits [click on any photo to see in photo mode] both images above are from internet image searches, original sources unknown Hasbro seemed to think they had a sure-fire hit on their hands; a character that would appeal to girls because of her trendy, cutting-edge fashion sense as well as her adventurous spirit.  She skis!  She dances!  She has smashing rain gear!  She is a student... perhaps in Paris ! On top of all that, she was the world's first anthropomorphic animal fashion doll.   press release introducing Peteena to stores, encouraging them to stock up     advertisement, source unknown But as with so many dolls that were ahead of their time (think: Blythe, Susie Sad Eyes, Kamar girls), she didn't catch on in a big way until lon